I've been asked several times what's with the color orange. Why did we decide to go with orange as the main color for SkörInc's logo. At first I never thought people would really care about the reasoning, but I figure I'd explain it here. It all started when I was around twelve with a pack of Original Flavor Lifesavers. I'd had them before but this time I noticed that for some reason Lifesavers had decided that red was the color that needed to be on top. I'd grown up watching orange take a back seat to red for years. I decided right then, that if I ever had a choice I'd go for the underdog and choose orange. Otter Pops? I'd chose orange. Any type of hard candy? Orange again. Re...

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